content marketing

The Sales Content Gap

Like a hotel bed with a short quilt, there is often a gap in a vendor content or product marketing strategy that can leave the prospective customer cold.

By Ian Truscott content marketing, product marketing

content marketing

How can the buyer trust you?

Trust in vendor content is down, but the buyers appetite for content is up, the challenge for marketing technology marketers is to bridge this gap.

By Ian Truscott content marketing

content marketing vendor advisory

5 insiders tips for a great case study

According to research from the Content Marketing Institute, case studies are the highest performing content marketing for B2B technology marketers. However, many fall short of the mark, fail to deliver the insight the buyer is looking for, and are a lost opportunity. In this article, we share some tips for great vendor case studies.

By Ian Truscott content marketing, vendor advisory