Because we’ve been there, we are the Martech Insiders
Not career consultants or analysts who haven’t sat in your seat — we are insiders from the marketing technology industry.
We’ve advised large corporations on their marketing technology choices as analysts and consultants. We’ve been on the inside, helping drive sales, marketing, and product strategy for some of the best-known marketing technology vendors, and we’ve been on the buyer side as marketing leaders.
The combination creates a specialist consultancy that helps buyers and vendors make better decisions.
Get in touchHow We Help
Market research
We have a passion for and curiosity about marketing technology, and the problems it solves — especially today, with AI in the mix.
Our industry research explores the challenges facing customer experience leaders and marketers, and how the right technology can genuinely help.
Client Services
Multiple CMO surveys tell us technology can swallow up 20–30% of a marketing budget — a fixed cost that eats into campaigns, events, and paid ads.
Getting that spend right, and proving its return, is critical — and that's exactly where we help.
Vendor advisory
We help innovative vendors understand buyer needs and the wider category, and sharpen how they tell their differentiated story.
That's how they build real trust in the market — something features and functions can't do alone.
Our Insiders
Alex Simonson
SALES SAVANTCommercial Advisory/Sales Leadership
Experienced Martech sales leader, Alex leads our commercial operations and client engagements, providing our vendor clients with commercial clarity and sales leadership best practices.
Connect on LinkedIn →“A clear communicator, Alex has been extremely effective and has driven the sales and marketing team to a joined up well oiled machine.”— Matt Alridge, former CEO, Mango Solutions
John Field
MARTECH MAVENAnalyst Advisory/Technology Selection
Most recently a Gartner Senior Director Analyst, John is a true Martech Maven, with a two-decade career leading pre-sales, product marketing and product strategy for some of the best-known Martech vendors.
Connect on LinkedIn →“Started at a point in our trajectory where we really needed someone to step in and contribute. And boy o' boy did you. I can't thank you enough for everything you've done for us.”— Justin Anovick, former Chief Product Officer, Optimizely
Ian Truscott
CANDID COUNSELMarketing Strategy/Content & Editorial
From hands-on techie to 4x CMO, with agency and analyst stops along the way, Ian is a real Insider. He's faced the awkward questions from both sides: what buyers should ask, and how vendors should answer.
Connect on LinkedIn →“I recommend anyone looking for a voice of reason in the software technology world to seek Ian's input.”— Siobhan Fagan, Editor-in-Chief, Reworked
The Insider Circle
The advisors and partners we work alongside.
Jeff Clark
ADVISORIndependent marketing consultant with extensive experience running high-tech marketing teams and a former Research Director at Forrester Research.
Connect on LinkedIn →
Torrie Communications
PARTNERLed by experienced AR (Analyst Relations) expert, Beth Torrie, Torrie Communications helps organizations incrementally improve each interaction and meet or exceed their overall goals with industry analysts.
Visit torriecommunications.com →Let’s talk
Whether you’re weighing a martech decision or telling a vendor story, we’d like to hear from you.