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insider research
Complimentary research, courtesy of our sponsors, no email required.
Adapting to the digital business imperative
Following the COVID-19 crisis, we will mark 2020 as the year that our relationship with work, the way we do business, and our consumer’s needs and expectations irrevocably changed. Digital transformation has been accelerated and this paper explores and how content technology enables organizations to adapt and thrive.
Sponsoring partners: censhare and Kontave

insider briefs
Aimed at product marketers, we are distilling our insider experience into a series of short eBooks, if the topic is relevant to you, please get in touch.
Ten insider tips for a successful analyst briefing
While marketing technology marketers now have many more ways to connect with buyers, industry analysts from research firms like Forrester, Gartner, and IDC play a significant role in influencing and shaping markets and every vendor should consider briefing them. We share ten tips on making those meetings successful.

Insider blog
The Sales Content Gap
How can the buyer trust you?
Now is the time to review your personas
